2019; 2018; Amateur Hour. And so while it is very frustrating, and very. This is if youre listening to this podcast, who are a bourbon enthusiast, its theres no way getting around it right. So lets go ahead and lets lets kind of finish this one on a on a fun little touchy subject too, because why not? Production increased since distilling had improved with more distilleries using column stills with an increased daily production rising to hundreds of barrels per day. This has generated a lot of talk about such fires. 1:08:01 Exactly. Soon, the distillery was irrevocably damaged. Around 2 p.m. that day, a worker noticed smoke coming from Warehouse 1. I know Im giving my friends just the right amount of my special bourbon. Because, you know, you took it away and then and then brought it back at at the price thats coming back at you know, you gotta wonder if theres more to it, then just, this is whats going to give them most momentum. Are they competing in a high price bracket? Sublime pork heaven - Review of Haxnbauer, Munich, Germany - Tripadvisor She was saying that 60% of $1 for your spirits purchase in Kentucky goes to Texas. You know, with a bigger price tag, we feel like this is what its worth. I dont know, 48 hours? And well see you all next week. Do you think this product competes with the Woodford and Knob Creek price point? Yes, of course, I think wed all want to see that. Dont drink the water thats going in, you know, theyll Fall River dont drink it. I mean, I know a lot of people talk about bar pores and you cant trust an open bottle. Its somewhere around like $40 for 750. And tons of tourists go in and out of them. But then you think about it. 42:00 The Impact Of Fires On The Bourbon Industry - Ward III Yeah, 44 year, Lori. Like, is this what we could expect from here on out? I know youre going to do this within the next year, when you write one to raise hundred McKennas prices, and you change the packaging, and you change the cork, so that you can justify a $20 increase, just say, we are going to change the cork and the label and were going to raise about 20 bucks because we think its undervalued. 25:11 Thanks for having me. What makes sense, but part of its an educated consumers part of is just that demand and part of its in some cases 250 bucks. How many years? Fire safety and containment became built into the construction of new distilleries. Its all good, you know, so. I mean, its like how many more can like, you know, get some, some natural disaster or something collapse? I think its like 3530 3035. Its it though. Your email address will not be published. Well, now its the old label though. Kind of hard to blame them for doing that, you know, so its this its frustrating to see though because it does pull, 1:11:00 you know, its just kind of scary. In 1996, a monumental fire destroyed the 1930s-era Heaven Hill Distillery in Bardstown, Kentucky. You know, play behind the scenes. LPA ch s. Yep. I had, if I had not already had two bottles at home, I probably would have bought it. 47:43 Oh, its like not worth it. 53:46 It is the 5 th distillery fire in Kentucky since 1996 when the Heaven Hill fire destroyed their distillery. We tackle all this and more on Bourbon Community Roundtable #34. listeners a chance to experience the hear directly from them. 0:07 And I will say, Amen, I will go buy it still. American Whiskey Review #53/Spirits #166: DSP-354 Rittenhouse - Reddit And they know that the that the product was undervalued. Yes. Alright. Alright, Im Nick from breaking bourbon, one of the three guys behind breaking bourbon breaking bourbon. Like hey, lets let I was gonna use upon us. Didnt you just do one of those round tables and Im like that was last month. Just at this point seems a little naive to think that, 1:05:00 What is it supposed to be? Its always great to kind of see that coming through. New Holland spirits claims to be the first distillery to stout a whiskey. | | Advertisement William Heavenhill 5th Edition Classification: Straight Bourbon Company: Heaven Hill Distillery: Heaven Hill Released: May 2017 (Gift Shop only) Proof: 115 Age: 14 Years Mashbill: 75% Corn, 13% Rye, 12% Malted Barley Color: Deep Golden Honey MSRP: $250 (2017) Official Website flip the script on it. Heaven Hill to revive its whiskey production in its hometown - Yahoo News Theyve basically learned through all these other things of, you know, moving the the 12 year to the back labeled and pulling it off completely then kind of redesigning the laser Craig barrel proof and, you know, they took away Elijah Craig 18 year and reintroduced it a couple years later at four times the price three times the price around there, they realize they can kind of do whatever they want. Having to fight the terrorists and fires that breakout in the high rise. And then you start to, 7:00 So, you know, while we want to kind of cast that first stone, its kind of like theres still a lot of other great bourbon out there. And then Id get texts from whoevers house it was those a party saying, Hey, Im drinking this now. I scroll through like the first two pages and I was like am I almost done? But I mean, to me if its selling for that, you know, that price point on secondary market? It made me show up free, 10:26 Like, like consumers? I do think that it is a good sign that in all of the fires of the past 25 years, there has only been one death in Kentucky due to a distillery fire and that was an artisan distillery Silver Springs, when the still exploded. Its supposed to be that this is a budget bourbon. Plus you get to meet the master distillers and brand ambassadors youve heard on the show, but the kicker is bourbon pursuit. So as consumers we just have to accept that. That would be incredible though. So it is really odd that it didnt start in Kentucky. In five years since its been very dollars, I mean, its just not its good and all and Ive got some so thats what makes me a jerk sand. In Frankfort, Kentucky. The author made reference to the Heaven Hill fire - this fire was caused by lightening at one of the largest distilleries in the US at that time . And then Im like, Well, I guess they do deserve it. And youre like, well, they have a family. And thats just outrageous. I feel like it was very different than it is right now. Teen year he was selling for $1,000 a bottle. If you are interested in partnerships, take a look at our media kit on Partnerships and send us an email. And how much of that percentage is outside a restaurant or bar? Is there a time that you you should support these retailers that are, 1:03:42 Theres also going to be food vendors from regional award winning chefs. William Heavenhill 5th Edition Review | Breaking Bourbon This is just what happens with something like this. I mean, not care less, but its just something nice that they can offer their premium customers and so, yes, is it frustrating? This is the official music video for Autumn Hill's newest single "Fire". Do something more than than just what you can do it Eliza Craig and hes, I think he might be onto something. A reminder if needs be that whiskey is a hazardous materiel in more ways than one. There was a paper or something that was published that that you had done recently that he finally said, at least he put it on his Facebook for me thats no bread Atlas. Because I always like to think that Im walking and Im sweating. Alright, so, so I wont do that. But I dont blame them. My wife was like, I was like remember I got a podcast. Great to be here. Its like, yeah, yeah. Save maybe I dont know. 12:25 you know, screw this was when we all appreciate a press release at this point that just says, 48:00 Yeah, of course. like go to bye bye present with your kid at Target and be like, okay, Ill go hide in the closet some Christmas. Heaven Hill to Acquire Black Velvet Canadian Whisky from Constellation You know, so I still think theres opportunity there. This has generated a lot of talk about such fires. Get the best in bourbon news, reviews and interviews. So, 1:04:53 All right, you know, always a good, always good discussion. Alright, so lets go ahead and well kind of round this out. From 1939 until 2019, Heaven Hill released a 6-year-old Bottled-in-Bond bourbon available exclusively in Kentucky. Done with a 62nd countdown timer. And its kind of serious because we all go and barrel pics and were all in those things. Distilleries kept firefighting equipment on site and trained employees in its use. And here you go, and I would have been like, yep, youre totally right. While some speculate that the disaster was caused by a lightning strike, a true source has never been determined. 1:02:12 Show Notes the podcast so you can go and check that out at your own leisure because it is it is a long long thing to read. But its just great to see you know, okay, why not get something that the rest of us, 57:54 I want to be able to get my $55 Elijah Craig barrel proof I want to be able to get my six year heaven Hill bottle and bond for 12 bucks, but I cant do it anymore. Are they competing against themselves? And that varies a lot by state though too, because Ive seen the New York prices there quite a bit more. Youre just going to have the people joking around about it. Hey, its Kenny here, and I want to tell you, 41:00 This is what happens. He kind of made a mentioned to me in a text message and saying like, this is this is scary. Yeah, I mean, right now we were talking about this because he recently took a trip and its kind of like, Kentucky is very, very small in the picture things. Holmes in 2007 when University of Toronto my colleges James Scott published an academic paper about the fungus, it pinned it on the whiskey industry. And and kind of coming back, you know, you think like thats the narrative that it was Kentucky only and were going to start in Kentucky. And you make a good point, like this small percentage of what they did. 20:21 You know, Jim, I want to say thank you again for coming on the show tonight. So you know, was it because they wanted more momentum in other states first or, you know, was there a concern that it was going to be received or perceived really negatively? You know, they dont, theyre not at all even involved in the secondary, you know, so I think thats, I think thats just becoming more prevalent now. Not a Vendome still that exploded it should be noted. Door its about as easy as you can get. In Jefferson County, Kentucky area alone, there were three fires at distilleries in the 8 year period between 1883 and 1891 with the Stitzel Bros. Distillery at 26th and Broadway burning down in 1883, a mash room fire at the Belmont Distillery in 1890 and the Pleasure Ridge Park Distillery warehouse fire in 1891. I mean, we sell bourbon. It is what it is. Not being in Kentucky is really, it makes me wonder how they came to that conclusion. No, youre totally right. Plus my bottles are clinging around theyre not really secure. Amazon's Fire HD 10 . Right? Spirit shipped right to your. 15:29 There has been a huge growth not only in the production of whiskey, but also in the number of distilleries. Go to rack house whiskey club com to check it out and try a bottle of beer barrel bourbon and beer barrel rye use code pursuit for $25 off your first box. Oh, go ahead run. According to a 1996 report from Industrial Fire World, Bardstown Fire Department's First Assistant Fire Chief Anthony Mattingly said, "When the metal siding on Warehouse "I" disintegrated, it sent an 80 foot wall of flames into the airhigh winds pushed much of the fire shooting toward Warehouse "J" low to the ground. I think, one theyre getting more educated about what is what, but you do have those that are putting the stupid price on something thinking its something else that knowing, you know, it is a little frustrating in some cases, the flip side is is, you know, go where they have the things that you want, go where they treat you good and dont go to the other places and, you know, retailers can still be creative. They applied their expertise from brewing and began distilling at beer barrel finished whiskey began production 2012 and rock house was the club is featuring it in their next box. Were going to be there in our very own booth as well. You know, you look at it heaven hills had bought. Whats their goal with the product? 17:00 Thank you. The biggest population but, you know, I mean, theyre just crushing Kentucky and far as you know, consuming power and booze. And Im sure many of you are like myself wanna bourbon warehouse collapses or when 45,000 barrels of bourbon go up in flames from a lightning strike at a gym be warehouse. The story involves a group of would-be burglars who attempt a daring daylight robbery of a Federal Building in Seattle, Washington. And thats when seven Rick houses had actually burned to the ground. 37:41 I think its a great product. Pick up their debut album "Favourite Mistake" here! Yeah. But instead they gotta do this. Why? You know, I have a different perspective on it because Im not in Kentucky. 9:00 Every batch we produce has a distinct flavor profile. Accidents do happen and the weather is always a danger. And thats, I mean, thats could be what this turns into if the insurance companies wont insure the distilleries if they let people in, I mean, thats whos going to drive it. I mean, there were five I dont know about the collapses, but there were definitely fires. And I think thats probably a much larger percentage of the higher priced purchases, is they are happening at retail now and in a way thats where they should be happening. You go we give away posters that shit now. The Untold Truth Of Heaven Hill - Mashed as we did with the podcast. Ping Pong match. You know, I cant imagine what the cost is on a, you know, six year old bourbon, but the margins probably werent huge. People hoard it people buy it up. Shifting when somebody is going to launch a product where theyre going to launch it and theyre going to look at the target markets theyre going to look at where do where do the most bourbon consumers live. You know, I love heaven Hill, but man, they bought a lot of things like the logic Craig 12 year age statement, like moving into the back label, then moving it to the side and then saying, No, its not going away. And now youve really seen I think, two directions. So its the same product thats going into all these just different aging warehouses, locations, so on and so forth. 40:00 In recent decades lightning strikes in Kentucky made world headlines with pyrotechnic displays at Heaven Hill's distillery in November 1996 and Wild Turkey in May 2000. I appreciate being on that Brian, that was the two year storage experiment. I mean, it is really odd that it was a Kentucky only release. Forget it, especially for a product that was iconic to I would say a lot of us but at least people that are well known or should I say really know the bourbon landscape very well, like they know about the product. Perfect. Yeah, thats kind of how it works. Yeah, because I think California and Texas obviously because every. Seven Heaven Hill warehouses burned to the ground in a 1996 fire. So youve got a youve got a $12 bottle and youve got just over $7 of that goes to some way shape or form to Texas. I mean, does something play into? You know what starts happening when this stuff stops hitting Kentucky as much because overall, Kentucky still gets the lions share of a lot of the allocated bourbon. impact to allowing the ethanol just letting it continue to burn. But people make sure that if you do like the show, leave us a review on iTunes or wherever you get your podcast. They are sold out though now to think right Blake they sold out today through the major supporters, but. But at the end of the day, its a business and yeah, Im guessing they made the right business move. 1:12:00 Ill make sure I put it in. I mean, if this happened 10 years ago, probably barely be a blip. And at that time, that loss represented about 2% of the nations bourbon supply at that time. So its not something I could regularly get. Brush fire near Heaven Hill bourbon rickhouse likely sparked by - WLKY 1:16:27 Yeah. So depends on where the retailer is going to, you know, and so what are you doing that position? So now the question is, is is this going to be their flagship? Have. anyhow, I dont know where Ill go as far as whats happened on the secondary when, for example, Drew started charging higher prices at the at the gift shop.